With few resources and support systems available to them, small business owners often find managing their employees—and their business—a difficult task. In uncertain economic times, the challenge becomes more pronounced. Few small business owners realize the benefits an EAP can provide in helping them meet the dual challenges of keeping their firm—and their employees—productive during stressful times.

These plans are relevant to a broad range of clients including employers who do not have a major medical plan in place, employers who have major medical, but do not offer dependent coverage, employers who offer high-deductible plans, and employers with small groups (10-100 lives).

With over eight in ten uninsured people from working families, now is the time to show your clients that limited benefit medical plans are within their reach and aligned with their cost containment strategies.

This is an educative tool for producers, demonstrating the untapped opportunities for sales within this market.

Highlights include:

• How employee benefit brokers can better communicate benefit solutions to women business owners
• How to choose products that are the most relevant and add the most value to their business
• How to overcome misperceptions about the affordability of employee benefit products
• How to build long-term relationships with this growing population of business owners